Skip to main content

Thoughts on popcorn

Taken from Seth's blog

I don't like popcorn.

But today, walking by a bowl of it, I took some.

Most people do. The thing about popcorn is that it is a low investment, low risk snack. You can eat it if you're not hungry. You can successfully have a tiny portion. You are virtually certain that it will taste very much like your last popcorn snack.

There are products that are as easy to sample as popcorn. And making your product more popcorn-like is a great idea.

At the same time, it's interesting to note that very few people make a lot of money from popcorn. For a product this ubiquitous, it's surprisingly unsuccessful. Coke and Nike and Marlboro are a lot more powerful than Jiffy Pop.

So, the second lesson is that you want to make the sampling popcorn-like, but the commitment to be far bigger than it is for popcorn. Easy trial and consistent quality can lead to low commitment, not a great combination.

How do we make this more like popcorn? How do we make it less like popcorn?




Kovil Pillai P.
Labels:

Comments

Post a Comment

Popular posts from this blog

My Book Shelf - Year 2017

I find it difficult to get this reading order. And I guess it would be still harder to read them without changing the order. I may allow one or two new books to be included in this list, if required. Share book reviews and ratings with Kovil Pillai, and even join a book club on Goodreads.
Post a Comment
Read more

The Power Game

 Even if you count from the Homo sapiens time, it has been half a million years and from the caveman life to the one who attempts to control the universe, the progress is tremendous. A number of struggles that we have overcome are unimaginable. I am still not convinced whether all these are part of the Divine plan or the Nature adjusts (if at all something is required) itself to any change that takes place in it. As long as we believe in science, we can truly appreciate our power and the things we have achieved. The oldest of the power struggles can be the one between men and women. It is perhaps so subtle that we can’t even call it a power struggle. While we manage to fight against external things, this is something happening in our own race, and we haven’t had an answer yet. A coffee selling 10 times costlier than the price of it in a decade ago may mean the coffee price has been raised. But when you compare it with the price of everything, it is relatively the same. If you look ...
Post a Comment
Read more